*Due to NDA this project is not allowed to public yet, so here has only process but no details.
Project Instruction
To help an international food giant China business understand their current digital products users' motivation, pain points and find out the opportunities, provide design recommendations.
Team Structure
Project manager and sole UX designer - me
Branding designer / multimedia storyteller
Project Methods
Interviewed 21 respondents from Shanghai, mixed with existing users and potential users. The interviews included:
Qualitative research. 1-on-1 interview to understand user's background, behavior, opinions on the products, etc.
Usability test. Ask users to do the tasks and record the problems.
Project Process
Align the project goal with clients and kick-off.
Desktop research and data analysis.
Align the respondent criteria with client.
Recruit respondents.
Making discussion guide.
Interview and usability test.
Debrief.
Expert interview.
Competitive Analysis.
Analyze all the materials.
Provide design recommendation.
Project Deliverables
Users motivation.
Journey map with all the pain points.
Typical scenarios.
Personas.
Design recommendations.
